These Terms and Conditions (”Terms”) govern your use of the website and services provided by SEM Forge (”we,” ”us,” ”our”). By accessing our website or engaging our services, you agree to be bound by these Terms. If you do not agree, please do not use our website or services.

1. Who We Are

SEM Forge is a Search Engine Marketing agency based at:

111-113 Fore St, Exeter EX4 3JF, United Kingdom

Email: support@semforgeagency.online

2. Our Services

SEM Forge provides Search Engine Marketing services, including but not limited to pay-per-click (PPC) campaign management, keyword strategy, landing page optimisation, conversion rate optimisation, analytics and reporting, and competitor ad analysis, for businesses across the UK and EU.

The specific scope of services will be set out in a separate service agreement, proposal, or order confirmation agreed with each client.

3. Eligibility

By using our services, you confirm that you are at least 18 years old and have the legal authority to enter into an agreement on behalf of yourself or the business you represent.

4. Fees and Payment

• Fees for our services will be set out in your service agreement or invoice
• Payment terms (e.g. upfront, monthly, milestone-based) will be specified at the time of engagement
• All fees are exclusive of applicable taxes (e.g. VAT) unless stated otherwise
• Late payments may result in suspension of services and may incur additional charges
• Third-party advertising spend (e.g. Google Ads, Microsoft Advertising budgets) is separate from our service fees and is paid directly to the relevant ad platform

5. Refunds

Refunds are governed by our separate Refund Policy, which offers a 7-Day Refund Guarantee subject to the conditions set out therein. Please refer to our Refund Policy for full details.

6. Client Responsibilities

To enable us to deliver our services effectively, you agree to:

• Provide accurate, complete, and timely information relevant to your campaigns
• Grant necessary access to relevant advertising, analytics, and website accounts
• Respond to requests for approvals, feedback, or materials in a reasonable timeframe
• Ensure your business, products, and advertising content comply with applicable laws and advertising platform policies

7. Intellectual Property

• All content on our website, including text, graphics, logos, and branding, is the property of SEM Forge and protected by intellectual property laws, unless otherwise stated
• Campaign strategies, reports, and materials created specifically for a client become the property of that client upon full payment, unless otherwise agreed in writing
• SEM Forge retains the right to use general methodologies, tools, and non-confidential know-how developed during service delivery

8. Confidentiality

Both parties agree to keep confidential any non-public business, financial, or technical information disclosed during the course of the engagement, and to use such information solely for the purpose of delivering or receiving the services.

9. Performance and Results

While we apply industry best practices to maximise campaign performance, SEM Forge does not guarantee specific results, rankings, click-through rates, or return on ad spend, as these are influenced by factors outside our control, including but not limited to platform algorithm changes, market competition, and budget constraints.

10. Limitation of Liability

To the maximum extent permitted by law:

• SEM Forge shall not be liable for any indirect, incidental, special, or consequential damages arising from the use of our services
• Our total liability for any claim arising from our services shall not exceed the total fees paid by you for the specific service giving rise to the claim in the preceding 3 months
• We are not liable for losses arising from third-party platform outages, policy changes, account suspensions, or actions taken by advertising platforms

Nothing in these Terms excludes or limits liability for death, personal injury caused by negligence, fraud, or any other liability that cannot be excluded under UK law.

11. Termination

• Either party may terminate the service agreement in accordance with the notice period specified in the applicable service agreement
• We reserve the right to suspend or terminate services immediately if you breach these Terms, fail to make payment, or engage in unlawful or fraudulent activity
• Upon termination, any outstanding fees for services rendered remain payable

12. Third-Party Platforms

Our services may involve the use of third-party advertising and analytics platforms (e.g. Google Ads, Meta Ads, Microsoft Advertising, Google Analytics). Your use of these platforms is subject to their respective terms of service, and SEM Forge is not responsible for changes, restrictions, or actions taken by these third parties.

13. Website Use

You agree not to use our website in any way that could damage, disable, or impair its functionality, or to attempt unauthorised access to our systems or data.

14. Privacy

Your use of our website and services is also governed by our Privacy Policy, which explains how we collect, use, and protect your personal data.

15. Governing Law and Jurisdiction

These Terms are governed by the laws of England and Wales. Any disputes arising from these Terms or our services shall be subject to the exclusive jurisdiction of the courts of England and Wales.

16. Changes to These Terms

We may update these Terms from time to time. Any changes will be posted on this page with an updated ”Last updated” date. Continued use of our website or services after changes are posted constitutes acceptance of the updated Terms.

17. Contact Us

If you have any questions about these Terms and Conditions, please contact us:

SEM Forge

111-113 Fore St, Exeter EX4 3JF, United Kingdom

Email: support@semforgeagency.online