SEM Forge (”we,” ”us,” ”our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

1. Who We Are

SEM Forge is a Search Engine Marketing agency based at:

Address : 111-113 Fore St, Exeter EX4 3JF, United Kingdom

Email: support@semforgeagency.online

2. Information We Collect

We may collect the following types of information:

Information you provide directly:

• Name, email address, phone number, and company name when you contact us, book a call, or submit a form
• Billing and payment information when you engage our services
• Any other information you choose to provide in correspondence with us

Information collected automatically:

• IP address, browser type, device information, and operating system
• Pages visited, time spent on site, referring URLs, and click activity
• Cookies and similar tracking technologies (see Section 6)

Information from third parties:

• Data from advertising platforms (e.g. Google Ads, Meta) when relevant to managing your campaigns
• Publicly available business information used for prospecting or account management

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and improve our SEM and digital marketing services
• Respond to enquiries and communicate with you about our services
• Manage and optimise advertising campaigns on your behalf
• Send you administrative information, invoices, and service updates
• Send marketing communications, where you have consented or where permitted by law (you may opt out at any time)
• Analyse website usage to improve user experience
• Comply with legal obligations and enforce our agreements

4. Legal Basis for Processing (UK GDPR)

We process your personal data on the following legal bases:

• Contract — where processing is necessary to perform a contract with you (e.g. delivering agreed SEM services)
• Consent — where you have given clear consent (e.g. marketing emails, certain cookies)
• Legitimate interests — where processing is necessary for our legitimate business interests, such as improving our services or preventing fraud, provided this does not override your rights
• Legal obligation — where processing is required to comply with the law

5. Sharing Your Information

We do not sell your personal data. We may share information with:

• Service providers who support our operations (e.g. hosting providers, email platforms, analytics tools, payment processors), under appropriate confidentiality and data protection agreements
• Advertising platforms (e.g. Google, Meta, Microsoft Advertising) as necessary to run and manage your campaigns
• Professional advisors such as accountants or legal counsel, where necessary
• Regulatory or law enforcement authorities, where required by law

Where we transfer data outside the UK or EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or an adequacy decision.

6. Cookies

Our website uses cookies and similar technologies to improve functionality, analyse traffic, and support advertising activities. You can control or disable cookies through your browser settings. Disabling certain cookies may affect site functionality.

Types of cookies we may use:

• Essential cookies — required for the website to function
• Analytics cookies — help us understand how visitors use our site
• Marketing/advertising cookies — used to deliver relevant ads and measure campaign performance

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of data and the nature of our relationship with you.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data (”right to be forgotten”)
• Object to or restrict certain processing
• Request data portability
• Withdraw consent at any time where processing is based on consent
• Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk

To exercise any of these rights, contact us at support@semforgeagency.online.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.

11. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated ”Last updated” date. We encourage you to review this policy periodically.

13. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us:

SEM Forge

111-113 Fore St, Exeter EX4 3JF, United Kingdom

Email: support@semforgeagency.online